Canadian Treasurer

January 11, 2011

BMO Mutual Funds, RBC Direct Investing crowned 2010 Service Award winners

TORONTO--The 2010 winners of the annual Service Award were released today by DALBAR. Earning the #1 spot in the mutual fund industry is BMO Mutual Funds. This marks five consecutive years of award winning service by BMO Mutual Funds for both its English & French language services. The #1 ranked company in the discount brokerage industry is RBC Direct Investing. This also marks the fourth consecutive year that RBC Direct Investing has earned this award. Honourable mentions go to Franklin Templeton Investments and TD Waterhouse Discount Brokerage, both companies finished second in their respective categories.

"For more than a decade, DALBAR has been evaluating how well financial companies are able to service as well as deepen and expand relationships with its clients. These consistent top performers continue to uncover areas where their firms can offer greater value to their clients, this truly represents service at its peak!" says Anita Lo, Vice President, DALBAR Canada. "Among the industry leaders in an increasingly competitive field, we witnessed more client rapport building, and better product and brand positioning, resulting in higher client engagement."

Driven by client preference measurements, DALBAR conducts thousands of rigorous tests each year evaluating a company's quality of performance in product and procedural knowledge, professionalism, ease of doing business and their ability to deepen relationships with clients.

Top Mutual Fund Companies (English Service)

Rank (of 15)/Company/Score (out of 100)
1 BMO Mutual Funds 85.29
2 Franklin Templeton Investments Corp. 84.16

Top Mutual Fund Companies (French Service)

Rank (of 13)/Company/Score (out of 100)
1 BMO Mutual Funds 82.85
2 Franklin Templeton Investments Corp. 79.49

Top Discount Brokerage Companies

Rank (of 8)/Company Score/ (out of 100)
1 RBC Direct Investing Inc. 77.30
2 TD Waterhouse Discount Brokerage 72.31

These Awards are given to the companies placing first in DALBAR's year-end rankings, which are based on systematic testing over the calendar year.

For interviews and questions concerning the rankings and trends, or to participate in the 2011 programs please contact Jody Bullen at 416.777.1103 ext 225.

As the world's premier financial services strategy and operations research firm, DALBAR, INC. helps leading enterprises develop, build, and operate strong businesses that deliver sustained shareholder value growth. DALBAR's proprietary business design techniques, combined with its specialized industry knowledge and behavioural research expertise, enable companies to anticipate changes in customer priorities and the competitive environment, and then design their businesses and improve operations to seize opportunities created by those changes. The firm serves clients in the Americas and Europe



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