Canadian Treasurer

September 1, 2013

Canadian CFOs say employees mostly aware of company’s business goals

TORONTO--Workers are more engaged when they know their employers' visions, and recent research suggests most Canadian companies feel they are keeping their teams informed of their business goals. In the Robert Half Management Resources survey, nearly four in five (79 per cent) Canadian chief financial officers (CFOs) said their employees are at least somewhat aware of their firm's strategic objectives.

"Communicating business goals is an important step in the right direction toward engaging and motivating employees, but just helping people become aware of those goals isn't enough," said David King, Canadian president of Robert Half Management Resources. "Managers need to empower workers and show them how their individual contributions support the efforts to reach the organization's objectives."

The survey was developed by Robert Half Management Resources, the world's premier provider of senior-level finance, accounting and business systems professionals on a project and interim basis. It was conducted by an independent research firm and is based on interviews with more than 273 CFOs from a stratified random sample of Canadian companies.

CFOs were asked, "In your opinion, how aware are your employees of the company's strategic business goals?" Their responses:

> Very aware 20%
> Somewhat aware 59%
> Not very aware 13%
> Not at all aware 3%
> Don't know/no answer 5%

King added, "Companies whose employees are not aware of the firm's overall goals still have an opportunity to discuss strategic business intentions and rally their teams around those targets. Even organizations still refining their vision should communicate to staff their initial vision and the company's progress toward realizing it."

About Robert Half Management Resources
Robert Half Management Resources is the premier provider of senior-level finance, accounting and business systems professionals to supplement companies' project and interim staffing needs. The company has locations worldwide and offers online job search services at Follow Robert Half Management Resources



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