Canadian Treasurer

March 5, 2013

City reports 300 per cent parking revenue increase with digital payment technologies

VANCOUVER - The city of Appleton, Wis., is reporting extraordinary results just four months into its LUKE II multi-space parking pay station trial. The city attributes a 300 per cent increase in parking revenues to the pay stations' ability to accept bills as payment and because consumers can no longer piggyback on time from previous parking. The trial, which started in September 2012, will run a full year, after which Appleton expects to expand these new high-tech pay stations citywide.

Appleton's previous parking solution included mechanical single-space meters. In early 2012 the city began looking for an upgrade option that would provide receipts and possess the capability of accepting bills and credit cards. Appleton selected the LUKE II multi-space parking pay station from DPT due to a number of factors, including the ability to provide receipts, credit card and coupon acceptance, Extend-by-Phone capabilities and user-friendly interface. They also liked the reporting capabilities of the backend Enterprise Management System (EMS). The city also had a long-standing and positive relationship with reseller TAPCO, an authorized dealer of DPT pay stations.

Appleton began the pilot project in September that replaced 33 single-space meters on a city block with two multi-space parking pay stations from DPT. The pay stations are configured in Pay-by-Space mode and accept coins, bills and a POM smart card. The city hopes to offer credit card payment in the near future, which they anticipate will boost revenue and consumer satisfaction even more.

"Feedback from consumers has been extremely positive so far," said Paul Debraal, parking manager with the city of Appleton. "We are pleased with the early results of this pilot project, and our goal is to begin expanding these pay stations throughout the city in 2014."

"Budgets are tight, and smaller cities like Appleton need to be smart and judicious about how their limited funds are utilized," said Carmen Sevrens, regional sales manager at Digital Payment Technologies. "The Appleton trial is a prime example of how an advanced parking solution can rapidly deliver new revenues while at the same time offering consumers added convenience when parking."

Rates remain at $0.75 per hour with a 20-minute minimum and two-hour maximum, between the hours of 9 a.m. and 9 p.m. Monday through Saturday. Consumers have the ability to extend their time on either pay station, regardless of where the transaction originated.



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