Canadian Treasurer

August 24, 2012

TD maintains number one spot in customer service among top five banks

TORONTO-- TD Canada Trust has earned the top spot in Customer Service Excellence among the big 5 banks in  Canada for the eighth consecutive year according to global market research firm Ipsos. TD was an award recipient among the top 5 banks in all 11 categories and leads by a significant margin in four of the categories: Customer service excellence; Interest rates and service charges; ATM banking excellence; and Telephone banking excellence.

The Ipsos annual awards program ranks the top five banks and other financial institutions in 11 Best Banking Awards categories. The 2012 ranking also recognized TD Canada Trust as an award recipient in the following categories among the top 5 banks:

  • Value for money
  • Recommend to friends or family
  • Values my business
  • Products and services excellence
  • Financial planning and advice
  • Branch service excellence
  • Online banking excellence

The Ipsos awards come just weeks after another major customer service award for the bank. J.D. Power and Associates' recent survey ranked TD Canada Trust highest in customer satisfaction among the banks for the seventh year in a row ― every year they've been measuring service in  Canada.

Ipsos 2012 Best Banking Awards are based on quarterly Customer Service Index (CSI) survey results. The sample source for CSI is from the Synovate (now Ipsos) Online Global Opinion Panel for Canada, using online data collection. Sample size for the total 2012 CSI program year ended August 2012 was 43,202 completed surveys yielding 63,750 financial institution ratings. The sample is representative of the general household population based on Statistics Canada census data.










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